What is Schema and Why Should You Use It?


A team of programmers are checking the code on the computer screen.

If you’re looking for ways to boost your SEO, you should definitely be taking a look at Schema. Structured data markup is becoming more and more important for search engine optimization, and can help you to improve your website’s visibility and rankings. In this blog post, we’ll explain what Schema is, how to use it, and how the search engines are using it to rank websites. We’ll also give some examples of how you can incorporate Schema into your own website. So let’s get started!

What is Schema?

Schema is a type of markup that you can use to help the search engines understand the content of your website. It’s basically a way of telling the search engines exactly what your website is about, and what each page contains. This information is then used by the search engines to rank your website in their search results.

Schema is based on the JSON-LD (JavaScript Object Notation for Linked Data) format, and it’s supported by all of the major search engines including Google, Bing, Yahoo!, and Yandex. In order to use Schema on your website, you’ll need to include some code in the header of your pages. This code tells the search engines what type of data your page contains, and how to interpret it.

What Types of Schema Are There?

There are a number of different Schema types that you can use on your website, but the most common ones are Article, Product, Organization, LocalBusiness, and Person. In this blog post, we’ll be focusing on the Product schema type.

How to Use Schema

In order to use Schema on your website, you’ll need to include some code in the header of your pages. This code tells the search engines what type of data your page contains, and how to interpret it. The code looks like this:

<?xml version="1.0"?>
<xs:schema xmlns:xs="http://www.w3.org/2001/XMLSchema"
targetNamespace="https://www.digitalkev.com"
xmlns="https://www.digitalkev.com"
elementFormDefault="qualified">

The first line tells the search engines that the code is written in XML format, and the second line specifies the location of the Schema files.

Once you’ve added the code to your pages, you need to tell the search engines what type of data each page contains. This is done by adding a Schema tag to the HTML of your page. The tag looks like this:

<script type="application/ld+json">

The type attribute specifies the schema type, and the +json tells the search engine that the data is in JSON format. You can find a full list of all of the schema types here.

So, for example, if you want to add Schema markup to a page about a product, you would add the script stage above and then the following code block:

The code that goes inside the <script> tag is called the JSON-LD code, and this is where you specify the details about your product. The code looks like this:

{

“@context”: “&schema;”,

“@type”: “Product”,

“name”: “iPhone X”,

“aggregateRating”: “4.1”,

“image”: “iPhone-X.png”,

“price”: “$999.99”,

“brand”: “Apple”

}

The @context and @type properties are required, and the other properties are optional. The @context property specifies the Schema type, and the @type property specifies the type of data that the page contains. The other properties are optional, and you can add as many or as few properties as you like.

The code above includes some additional properties that you can use to provide more information about your product. The brand property is used to specify the brand of the product, and the aggregateRating property is used to specify the average rating of the product.

You can find a full list of all of the Schema types here.

Testing Your Schema

Once you’ve added the code to your page, you need to test it to make sure that it’s working correctly. The easiest way to do this is to use the Google Structured Data Testing Tool. This tool allows you to enter the URL of your page, and it will show you the Schema code that it finds on the page.

You can also use the Google Search Console to test your Schema code. The Google Search Console is a free tool that allows you to see how your website appears in the search results. To use the tool, simply enter the URL of your page into the search box, and then click on the “Structured Data” tab.

Once you’ve added the code to your pages and tested it, you’re ready to start using Schema to boost your SEO. Simply adding Schema markup to your pages can help you to rank higher in the search results, and it can also help you to generate more leads and sales from your website.

So what are you waiting for? Start using Schema today and see the results for yourself!

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