What are the four bases of segmentation

What are the four bases of segmentation?

As marketers, we all know that being as focused as possible on your target audience brings the best results. After all, there’s no point in advertising cat food to dog owners (at least I can’t think of any reason to do this) so, one of the most important tasks when building an audience is to … Read more

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How to Build The Perfect Squeeze Page

To build your email list, one of the most important components is creating a landing page, also known as a squeeze page. A lead capture page is designed to entice prospects to sign up for your marketing funnel by offering them something of value in exchange for their email address. Done well, it’s one of … Read more


The Importance of EAT for Growing Your Business

“You are what you eat.” You’ve probably heard this expression before, but when people say it, they’re usually talking about how the food we consume can affect our overall well-being. So too is true for websites–incessantly scrolling through social media or browsing blogs might be hazardous to your health! It turns out that what your … Read more

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How To Develop an Effective Lead Generation Strategy

With the number and variety of marketing options available, it’s easy to feel overwhelmed. Digital Marketing Services offer a comprehensive picture that can help you succeed in your business goals while also assisting with achieving their objectives through lead generation services like website traffic analysis or social media analytics, which give insight on what content … Read more

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The Power of Pets for Marketing

When used properly, pet power can significantly increase sales, even in ultra-competitive markets where large brand names dominate the market. The fundamental concept of ‘pet marketing’ is that we hook into pet owners’ first love – their pets – and then, once we have their attention we get their furry friends to do the hard … Read more


7 Ways To Tell if you Are Succeeding Online

Consider every “overnight success,” and you’ll probably discover that the person concerned had actually been toiling in obscurity for years before becoming an overnight success. Radio, television, and other forms of media will be broadcast everywhere “congratulating the individual on his or her “Great Success” but, when that very same person was going hungry, driving … Read more

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5 Reasons Your Business Needs Digital Marketing

The importance of internet marketing, also known as digital marketing, cannot be overstated if you are seeking new and imaginative ways to sell your products and services. According to industry analysts, digital marketing is one of the most valuable assets a company may have in today’s competitive business environment. In a recent survey, 90 percent … Read more