5 Reasons you Should Hire a Digital Marketing Consultant

If you are the boss of your own company, then there’s a pretty good chance you already realize how important digital marketing is to the success of your business. And so, it follows that you may wish to collaborate with an experienced digital marketing consultant, particularly if you lack the necessary time to carry out … Read more

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Common Video Marketing Mistakes To Avoid

We all make mistakes from time to time. However, when it comes to areas such as marketing, even minor mistakes can have a severe impact on the success of your company or organization. So, what steps can you take to put your company in the best possible position to make fewer video marketing blunders in … Read more

digital marketing dos and donts

What Not To Do When Marketing Digitally

Marketing with electronic devices such as computers, smartphones, tablets, and other comparable technologies is referred to as “digital marketing.” This covers the use of computer programs, apps, and technological platforms such as email, websites, social media, and other such platforms as well. The world of digital marketing is a big one, and it is easy … Read more

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Why You Need to Blend Traditional and Online Marketing

Nowadays, marketing is primarily concerned with its digital side, which means that the vast majority of promotions, campaigns, and commercials are conducted online. The vast majority of experts believe that online marketing is the only feasible option and that social media campaigns, email newsletters, and website advertisements will have the greatest impact. Now, that is … Read more

what is fragmented advertising

What is Fragmented Advertising?

When you talk with almost any advertising agency or blue-chip company executive about advertising and promotion, you will almost certainly hear the use of buzzwords such as “fragmented advertising” and “consumer-centric campaigns”. But these aren’t just some of the usual corporate psycho-babble that we expect to hear, as well as lengthy discussions about the numerous … Read more

How To Use Reviews to Grab Buyers

A key lesson most large websites, such as eBay, have learned in recent years is that content, rather than quantity, reigns supreme. To be completely honest, until recently, even eBay admitted that the site lacked relevant content to attract visitors. It was essentially a place to buy products or services, with very little in the … Read more

what is target marketing

What is Target Marketing and What Are The 3 Main Steps?

When it comes to marketing, there are a lot of different strategies that can be used. One of the most popular is target marketing. But what is target marketing? And more importantly, when should you use it? In this article, I will answer those questions and give you a better understanding of what target marketing … Read more