If you’re a plumber or an aspiring one, you know how important it is to stay up-to-date with the latest marketing trends. Marketing is everything in this industry, and your competitors will always look for new ways to outmaneuver you. So, today we will discuss everything you need to know about digital marketing for plumbers.
This guide is the perfect resource for plumbers who are looking to get ahead of their competition. Learn how to use social media, online marketing, and SEO techniques in your business so you can bring more customers through your door!
Why do Plumbers Need Digital Marketing?
Most people go online to look for a plumber. In fact, 70% of homeowners start their search on the web when they have plumbing issues.
So, it’s a fact that whether you’re using Facebook or Twitter as your social media platform of choice, chances are that most of your customers access those sites on a daily basis. That’s why it’s important to make sure that your social media strategy is up-to-date and effective.
Twitter Tips for Plumbers
Twitter is a powerful social media platform that can be used by plumbers to reach a wider audience and promote their services. With over 330 million active users, Twitter offers a unique opportunity for plumbers to connect with potential customers, build their brand, and increase their online visibility. Here are some Twitter tips that can help plumbers make the most of this platform:
- Optimize your Twitter profile: Your Twitter profile is your first impression on potential customers, so it’s essential to make it look professional and informative. Use a high-quality profile picture and header image that represent your brand, write a clear and concise bio that describes your services and location, and include a link to your website or contact information.
- Use relevant hashtags: Hashtags are a great way to make your tweets more discoverable by potential customers. Use relevant hashtags such as #plumbing, #plumber, and #homeimprovement in your tweets to increase their visibility and reach a wider audience.
- Engage with your followers: Twitter is a social platform, so it’s important to engage with your followers by responding to their tweets, retweeting their content, and asking them questions. This can help build relationships with your followers and increase their loyalty to your brand.
- Share helpful tips and advice: Sharing helpful tips and advice related to plumbing can help establish your brand as a thought leader in the industry. Tweet about common plumbing issues, DIY plumbing tips, and other relevant topics that can be helpful to your followers.
- Promote your services: Twitter can be a great platform to promote your services and special offers. Tweet about your services, share before-and-after photos of your work, and offer exclusive discounts to your Twitter followers.
- Monitor your mentions: Monitoring your mentions on Twitter can help you stay on top of customer feedback and address any issues or concerns they may have. Respond to any negative feedback promptly and professionally, and use positive feedback to showcase your expertise and customer service.
Facebook Tips for Plumbers:
Facebook is the largest social media platform with over 2.8 billion monthly active users, making it an essential tool for plumbers to connect with potential customers, promote their services, and grow their business. Here are some Facebook tips that plumbers can use to make the most of this platform:
- Create a Facebook business page: A Facebook business page is a free tool that allows plumbers to showcase their services, contact information, and customer reviews. It also allows plumbers to run targeted ads and track their performance. Make sure to fill out all the necessary information, including your business hours, location, and services.
- Post regularly: Posting regularly is crucial to keep your audience engaged and interested in your brand. Share updates about your services, promotions, and helpful tips related to plumbing. Make sure to post at least once a day, and vary your content to keep it interesting.
- Use visual content: Visual content such as photos and videos can help showcase your services and make your posts more engaging. Share before-and-after photos of your work, DIY plumbing tips, and informative videos related to plumbing.
- Engage with your followers: Engage with your followers by responding to their comments, messages, and reviews. This can help build relationships with your audience and increase their loyalty to your brand.
- Run targeted ads: Facebook allows plumbers to run targeted ads to reach potential customers based on their interests, location, and demographics. This can help increase your brand awareness and generate leads for your business.
- Offer exclusive discounts: Offering exclusive discounts to your Facebook followers can help incentivize them to choose your services over your competitors. Share exclusive promo codes or coupons for your services to your followers on Facebook.
- Use Facebook Messenger: Facebook Messenger is a powerful tool that allows plumbers to communicate with potential customers in real time. Make sure to enable Facebook Messenger on your business page and respond promptly to any messages you receive.
Online Marketing Tips for Plumbers
In addition to social media, there are a number of other online marketing channels that you can use to reach new customers. Here are a few tips for each:
Search Engine Optimization (SEO) Tips for Plumbers:
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords and phrases related to your business. Here are some SEO tips that plumbers can use to increase their visibility and attract more customers:
- Optimize your website for local search: Since most plumbing businesses serve a local area, it’s important to optimize your website for local search. This includes adding your business name, address, and phone number (NAP) to your website, as well as including local keywords in your content.
- Use relevant keywords: Conduct keyword research to find the most relevant and valuable keywords for your business. Use these keywords throughout your website content, including your page titles, headings, and meta descriptions.
- Create high-quality content: Creating high-quality, informative, and engaging content is key to attracting and retaining website visitors. This includes writing blog posts, creating how-to guides, and offering educational resources related to plumbing.
- Build high-quality backlinks: Backlinks are links from other websites that point to your website. Building high-quality backlinks from authoritative and relevant websites can help improve your website’s credibility and visibility in search engine results pages.
- Optimize your website for mobile devices: With more and more people using mobile devices to search for local businesses, it’s crucial to optimize your website for mobile devices. This includes using responsive design, ensuring fast loading times, and making your website easy to navigate on small screens.
- Use local directories: Local directories such as Google My Business, Yelp, and Angie’s List can help improve your online visibility and attract more customers. Make sure to claim your business listings on these directories and keep them up-to-date with accurate information.
- Monitor and analyze your website traffic: Use tools such as Google Analytics to monitor and analyze your website traffic. This can help you identify areas for improvement and adjust your SEO strategy accordingly.
By following these SEO tips, plumbers can improve their online visibility, attract more customers, and grow their business. However, SEO is an ongoing process that requires patience, persistence, and a willingness to adapt to changing search algorithms and user behavior.
Content Marketing Tips for Plumbers:
Paid Advertising Tips for Plumbers:
• Use Google AdWords to target people who are searching for plumbing services online
• Use Facebook ads to target people who are near your business
• Run retargeting campaigns, which aim to bring back website visitors by showing them targeted content after they leave your site
How Much Money Should You Spend on Digital Marketing?
Like most things in life, there is no one-size-fits-all answer to this question. However, a good rule of thumb is to allocate around 20% of your marketing budget to digital marketing efforts. This may vary depending on the size and complexity of your business, so it’s always best to speak with an expert.
Digital marketing can be a great way to reach new customers and grow your plumbing business.
Learn the latest marketing techniques to make your business profitable
As you can see, there are many ways that you can use digital marketing to help grow your plumbing business. Hopefully, you have gained some insights into the value of digital marketing and I have managed to give you some actionable advice. It’s important that you understand the basics of online marketing and SEO and that you take some time to gain insight into current digital marketing trends but by using a few simple tricks and bits of advice you can easily add more customers to your business- And much, much more!