As a business owner or marketer, your ultimate goal is to get your prospects to say yes to your product or service. And the key to unlocking this power lies in the art of persuasion through words. While communication through sign language or codes may have been more challenging, the written word has its own set of obstacles to overcome.
Understanding the nuances of language and how to use it to your advantage is crucial to successful selling both online and offline. In this article, we’ll explore the secret power of words and how to use them to create a compelling sales pitch that resonates with your audience.
The Power of Visual Cues
A salesperson’s job is made easier by meeting prospects face to face, allowing them to gauge responses based on visual cues. They can read the prospect’s facial expressions and body language to determine if they are hitting the right buttons. A nod of the head and a smile can mean the difference between closing a deal or losing a potential customer.
A telesales person, on the other hand, has less to go on. They can only rely on the prospect’s voice and answers to their questions to gauge their interest. In this scenario, imagining the prospect’s facial expressions while speaking with them can help.
But regardless of the medium used, the deciding factor ultimately comes down to the tone of voice deployed by both parties. Tone can make or break a deal, and it is the one thing that all marketers have in common when it comes to written communication.
Crafting a Killer Sales Message
For internet and direct mail marketers, the written word is their only weapon in their arsenal. The success of their sales message relies heavily on the choice of words used to convey the message. Whether it’s a sales letter, email, or advertisement, the words must be convincing enough to enter the prospect’s mind and persuade them to take action.
But the first challenge is getting someone to read your message. The headline is the introduction, the ‘hello’, ‘hey you’, and ‘listen up’ that must grab the prospect’s attention within two seconds. Subheadings play a crucial role in maintaining interest, especially for those who first scan the message before deciding to read it in full.
Once you have captured their attention, it’s time to let your copywriting talents and skills shine. The body copy provides the opportunity to use any word in the English language to describe and explain in fine detail the benefits and features of your product or service. However, using ‘sense’ words that arouse the senses is key to creating captivating copy. Words that touch, see, smell, taste, and listen are what we instinctively do every day, and when used in conjunction with emotionally charged trigger words, they can elicit powerful responses that can be channeled into the heart of your message for maximum impact.
The Secret Power of Words
Harnessing words for profit is a skill that every marketer must fully comprehend. Even though it’s not necessary for business success, understanding how persuasive language works can make a big difference. The secret power of words can be used to create compelling sales messages that resonate with your audience and get them to take action.
In conclusion, the secret power of words is a skill that every marketer must comprehend fully. It is the ability to use language to create a compelling sales message that resonates with your audience and persuades them to take action. Using ‘sense’ words and emotionally charged language can help to elicit powerful responses that can be channeled into the heart of your message for maximum impact. Remember, never underestimate the power of words, and always use them to your advantage.
