Testimonials are a fantastic way to market your product or service. But, not just any old testimonial will do. A good testimonial should recommend the product and answer any questions potential customers may have. Here are a few tips for writing a great testimonial:
1. Keep it real
The best testimonials are those that come from real people who have actually used the product or service. If you’re going to make up a testimonial, be sure to do your research so it sounds believable.
2. Be specific
A good testimonial should be specific about what the product or service did for the customer. Saying something like “I was really happy with the service” is not as effective as saying “I was amazed at how quickly my order arrived.”
3. Use quotes
If you have a particularly strong testimonial, consider using it as a quote in your marketing materials. This can be a great way to grab attention and make your product or service more credible.
4. Be positive
While it’s okay to mention some negative aspects of the product or service, the overall tone of the testimonial should be positive. No one wants to read a list of complaints masquerading as a testimonial.
Why Have Testimonials?
It is important to have testimonials because they build confidence in products and services. Nowadays, people buy things or use services that have been referred to them by people they know. Business owners should have testimonials from past clients, even if they don’t have a say in future sales.
Businesses must have testimonials in order to stand out among the ever crowded markets. They are living statements from past customers that give evidence of their satisfaction with the product/service.
There are many benefits to testimony and reviews. Here are some of them.
They help with customer retention.
Credible testimonials from trusted sources can be a gateway to more sales. With so much fraud and so many con-artists out there, it can be difficult to tell the difference between legitimate products, services, and reviews. A credible testimonial provides proof of legitimacy and security.
They assure quality.
When customers take time to write testimonials, they most likely want to make sure that the business owner and their friends are aware of their satisfaction levels.
Credible testimonials provide a competitive advantage. There are many products and services available on the market, but when one company is able to list credible testimonials that validate their product/service, they have a competitive advantage over the other companies with similar products/services.
Testimonials can be classified by the person providing the testimonial. Some classifications are as follows:
Testimonials from employees: These are written by employees and are often used on company websites. They are useful because they come from a source that is not biased.
Testimonials from customers: These come from customers who have purchased the product or service and can be very helpful in marketing the product/service.
Testimonials from experts: These come from experts in the field who can vouch for the quality of the product or service.
Testimonials from celebrities: These come from celebrities who have used the product or service and can help to increase its appeal.
Getting testimonials from celebrities can never be underestimated, as the celebrity may even waive their fee if the service or product impressed them sufficiently.
A good testimonial is one that can be condensed into catchy words. This can be done by using the client’s exact words. You should never paraphrase or edit what the client said in a testimonial.
Whenever posting a testimonial, include the attributes of the person giving it.
To make a testimonial more convincing, you should ask for the client’s permission to use visual materials. If the client is willing, you should ask them to provide a photo or video of themselves using the product or service. This will make the testimonial more credible and attractive to potential customers.
6 tips for using testimonials effectively
1. Don’t just rely on written testimonials
While written testimonials are great, they shouldn’t be the only type of testimonial you use. Video testimonials are becoming increasingly popular and can be very effective in showing potential customers the human side of your business.
2. Use testimonials throughout your marketing materials.
Your website is not the only place where you can use testimonials. You can also use them in brochures, on social media, and in email marketing campaigns.
3. Choose testimonials that are relevant to your target audience.
When choosing testimonials, make sure they are relevant to your target audience. If you’re selling products to businesses, for example, you’ll want to use testimonials from business owners or managers.
4. Use testimonials that are specific.
The more specific a testimonial is, the more credible it will be. Instead of simply saying “This product is great,” try to include specifics such as “This product has helped me save time and increase my productivity.”
5. Use testimonials from a variety of sources.
If all of your testimonials come from people who are in the same industry or have the same job title, they may not be as effective. Try to get testimonials from a variety of sources, including customers, partners, suppliers, and others.
6. Keep your testimonials updated
Don’t let your testimonials become outdated. Make sure to regularly update them with new ones. This will show potential customers that you’re still actively using and benefiting from testimonials.
Testimonials can be a very effective marketing tool, but only if they are used correctly. Follow these tips to make the most of testimonials in your marketing materials.
Do you have any other tips for using testimonials effectively? Share them with us in the comments!
