What You Can Do With a Digital Marketing Degree: A Complete Guide

If you are thinking of pursuing a career in digital marketing, then it is important to know what the future prospects for this field look like.

In short, they are very promising.

The Bureau of Labor Statistics predicts that employment opportunities will grow by 20% from 2014 to 2024. Furthermore, according to Glassdoor’s 2020 report on the 25 Highest Paying Jobs in America, five out of the top ten jobs were related to careers in digital marketing and advertising! And, according to leading recruitment agency Energy Resourcing, digital marketing is also in great demand in other high-paying industries such as the international oil and gas sector.

So, with the prospects looking so bright, what kind of degree should you get and how can it help you secure the best possible position? Well, this article explores how a digital marketing degree can help you find your first job as a marketer and provides an overview of what topics might be covered during your coursework. We hope this guide gives you some ideas about where to start with your education so that one day soon you can be among the top earners in America!

How to Get a Good Digital Marketing Degree

There are many different schools and programs that offer degrees in digital marketing. When choosing a school, it is important to find one that offers a comprehensive curriculum that will cover all of the basics you need to know as a digital marketer. The courses you take in school will give you a strong foundation for your future career.

How to Grow a Digital Marketing Agency - 16 Actionable Tips

Some of the topics that you can expect to learn about in a digital marketing degree program include:

  • Search engine optimization (SEO)
  • Digital advertising and marketing campaigns
  • Web analytics and data interpretation
  • Email marketing
  • Social media marketing
  • Mobile marketing
  • Content marketing
  • Paid search engine advertising (SEM)
  • Display advertising
  • Programmatic buying and selling of ads
  • Web design principles
  • Digital marketing strategy

Many schools also offer electives that allow you to specialize in a particular area of digital marketing that interests you. For example, if you want to focus on social media marketing, you can choose electives that will teach you about creating and executing successful social media campaigns.

How to Find Your First Job in Digital Marketing

Once you have obtained your degree in digital marketing, it is time to start looking for your first job. There are many different ways to find a job in this field. One option is to search for job postings on websites like Indeed.com or Monster.com.

Another option is to network with people who work in digital marketing. There are many online forums and groups where you can connect with other marketers. LinkedIn is a great resource for finding these types of connections.

Finally, another way to find a job in digital marketing is to attend networking events where you can meet employers face-to-face. Meetup.com is a great site to find these types of events in your area, and sites like Eventbrite also allow event organizers to list job openings that will be available at certain events.

Once you have attended some career fairs or informational interviews with potential employers, you will be ready to submit your resume and cover letter. The next step for many digital marketers is to complete an internship with a company before starting full-time employment.

What are the four bases of segmentation?

Digital marketing is a field that is growing rapidly, and there are many different opportunities for career growth. With a degree in digital marketing, you can work in a variety of industries, including:

– Advertising: work for a company that creates advertising campaigns for clients

– Marketing: work for a company that markets products or services to consumers

– eCommerce: work for an online retailer or create your own eCommerce business

– Public relations: work for a company that promotes positive images of their clients to the public

– Social media marketing: manage social media accounts for a company or create your own social media marketing agency

– Web design: work on the design and development of websites

– Digital marketing strategy: develop digital marketing plans for clients or companies

The possibilities are endless when it comes to careers in digital marketing. With the right education and some hard work, you can be on your way to a successful career in this field.

If you are interested in digital marketing and want to learn more about the field, there is no better time than now to get started.


There are very good job opportunities in the field of Digital Marketing. If you work hard during school and do internships after graduation, then one day soon you can be among the top earners in America!

Leave a Comment