The Basics of Keyword Research

Do you want to dominate your competitors? Do you want your website to show up first on the search engine results pages (SERPs)? If so, then you need to start performing some keyword research. In this post, I am going to take you through the basics of keyword research (and these methods don’t require any paid subscriptions or software!) so that you can start to focus your efforts on creating content that will drive visitors, not just fill up your blog.

Step 1 – Sign Up for Google AdPlanner

As an SEO expert, I can say that keyword research is a crucial step in optimizing a website for search engines. This process involves identifying the terms and phrases that people use when searching for information related to your website’s content or services.

The goal of keyword research is to select the most relevant and high-traffic keywords that will help your website rank higher in search engine results pages (SERPs). These keywords should accurately reflect the intent of your target audience and be strategically placed throughout your website’s content, including titles, headers, and meta descriptions.

To do keyword research, you can use tools and methods like Google Keyword Planner, analyzing the keywords of your competitors, and looking at long-tail keywords. Once you’ve found the best keywords, you can use them in the content of your website and use analytics tools to track how well they do.

When you perform keyword research, the first thing that you should do is visit Google Keyword Planner (google.com/ads/keywordplanner). If you don’t have an account yet, then create one now: it’s free!

Step 2- Set a Seed keyword

Seedlings in the planting tray.

Sign in to your account and click on “Find new keywords”. Enter your keyword(s) in the box. This initial keyword is called the seed keyword because it is the term that all of the variations will derive from. Here are some examples of seed keywords that you can use:

best flat iron (without quotes). You need to put your keywords inside quotation marks if you want to find exact match results. In other words, Google will show only those search results where the entire phrase is included in the text.

“best flat iron” OR “professional hair straightener”. This time, Google will show search results for either phrase. In other words, it will be a broad match result, and you may find that there are more search queries than before.

[best flat iron] (with brackets). This time, you are telling Google to show you keywords that have been entered by other people.

After you have input your keyword(s), click on the “Get Ideas” button and wait for Google to generate a list of related keywords.

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Step 2 – Check Competition

The next step is to check the competition and the search volume for each keyword. To do this, click on “Keyword Ideas” in the left-hand column of your screen. You will see two columns labeled “Competition” and “Avg. monthly searches” – these are what we need to check!

​Go through all of the keywords and analyze the competition and the search volume. Here are a few things to keep in mind:

The “Competition” column tells you how difficult it will be to rank your website for that keyword. A high number means that there is a lot of competition, so it will be more difficult to rank your website. A low number means that there is less competition, making it easier to rank your website.

The “Avg. monthly searches” column tells you how many people are searching for that keyword each month. A high number means that there is a lot of demand for that keyword, so it may be worth targeting that keyword. A low number means that there is less demand for that keyword, so you may want to target a different keyword.

When you are choosing keywords, make sure to choose ones that have a high “Competition” and “Avg. monthly searches”. This means that there is a lot of competition and people are searching for this keyword, so it would be worth targeting that keyword.

Step 3 – Focus on Buyer Keywords

The next step is to choose keywords that are buyer keywords. Buyer keywords are words or phrases that people use when they are looking to buy something online. Here’s how you can find buyer keywords:

Go back to the “Keyword Planner” page and click on “Keyword Ideas” in the left-hand column.

Check for keywords that have a high “Competition” and “Avg. monthly searches”, but also check for ones that are related to buying something (e.g., buy, purchase). You can search for these words by typing them into the “Your product or service” box.

When you find a keyword that is related to buying something, make sure to check the “Broad” and “Phrase” boxes. This will tell Google to show you only those keywords that are related to buying something.

Step 4 – Check The Competition

After you have found the buyer keywords, make sure to check the competition and search volume for each one. For example, if you find a keyword that has high “Competition” and “Avg. monthly searches” but low difficulty, then it may be worth targeting that keyword because there is less competition for it!

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Check the competition and search volume for each keyword.

Rank the keywords by their “Competition” and “Avg. monthly searches” numbers, from highest to lowest.

Check for keywords that are related to buying something (e.g., buy, purchase). You can search for these words by typing them into the “Your product or service” box on Keyword Planner and then checking the “Broad” and “Phrase” boxes next to them.

Choose the keywords that have a high “Competition” and “Avg. monthly searches”, but are also related to buying something.

Write down all of the buyer keywords that you have found and then analyze them.

Step 5 – Build Your Target List

Now it’s time to put this information into action! In order to do this, you need to create a list of keywords that you will target. To do this, follow these steps:

Go to the “Keyword Planner” page and click on “Get ideas” in the left-hand column.

Enter your website’s URL into the “Your product or service” box and then click “Get started”.

Choose a keyword that has high competition and search volume, but is also related to buying something (e.g., buy, purchase). For example: if you enter “shoes” into the “Your product or service” box on Keyword Planner, it will give you a list of related keywords.

Check the “Broad” and “Phrase” boxes next to the keyword “buy shoes online”. This will tell Google to show you only those keywords that are related to buying something online.

Repeat this process for all of the other keywords that you have found.

Now it’s time to put this information into action! In order to do this, you need to create a list of keywords that you will target. To do this, follow these steps:

– Go to the “Keyword Planner” page and click on “Get ideas” in the left-hand column.

– Enter your website’s URL into the “Your product or service” box and then click “Get started”.

– Choose a keyword that has high competition and search volume, but is also related to buying something (e.g., buy, purchase). For example: if you enter “shoes” into the “Your product or service” box on Keyword Planner, it will give you a list of related keywords.

– Check the “Broad” and “Phrase” boxes next to the keyword “buy shoes online”. This will tell Google to show you only those keywords that are related to buying something online.

– Click on the “Get ideas” button and it will show you a list of related keywords.

– Repeat this process for all of the other keywords that you have found.

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Now that you have your list of buyer keywords, it’s time to target them! In order to do this, you need to create content around those keywords. You can also use them in your paid advertising campaigns such as Google AdWords, Facebook Ads and Twitter Promoted Tweets.

Here are some tips for creating content around buyer keywords:

– Think about what questions people have when they are looking to buy something online (e.g., “Where can I find the best deals on shoes?”). Create a blog post that answers those questions.

– Write a blog post about how to choose the right shoes for your feet or what type of shoe would work best in different situations (e.g., running, walking). You can also write tutorial videos on YouTube where you demonstrate how to do something related to buying things online (e.g., tying laces).

– Write a blog post about how to choose the best shoe for your needs (e.g., running, walking) and what type of shoe would be most appropriate in different situations (e.g., running vs. walking). You can also create tutorial videos on YouTube where you demonstrate how to do something related to buying things online (e.g., tying laces).

Now that you know how to target buyer keywords, it’s time to start writing content around them! In order for this strategy work well, your blog posts should be at least 500 words long and contain the keyword in both the title and body of text (at least once per paragraph). You can also use those keywords in your paid advertising campaigns such as Google AdWords, Facebook Ads and Twitter Promoted Tweets.

Don’t forget to keep track of your results! Use a tool like Google Analytics to measure how much traffic you are getting from people who found your site through organic search (i.e., someone typed in one of your buyer keywords into Google and clicked on your website). Also keep track of how many people are visiting your blog post or video tutorial because they found it through search (e.g., someone typed in “buy shoes online” into Google and clicked on one of your videos).

Here are some tips for creating content around buyer keywords:

– Think about what questions people have when they are looking to buy something online (e.g., “Where can I find the best deals on shoes?”). Create a blog

Final Thoughts

If you don’t see any results after a few months, it means that your buyer keywords aren’t profitable for you and you should try targeting different keywords.

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