How to Save Money on Your PPC Campaigns

Getting PPC campaigns to be profitable requires time, testing, and experience. However, not every marketer has the luxury of testing and spending to get things right, so here are some paid search campaign secrets that can help you save money on your PPC advertising that you may now be wasting on your campaigns.

Implement Tracking

Newcomers to sponsored search campaigns may be losing as much as 75% of their paid search expenses if they do not set up cutting-edge tracking in the right manner. A search engine, keyword, ad group, and campaign tracking system make it simple to determine the return on investment on advertising dollars spent.

The underlying concept is to determine which aspects of your paid search campaign are effective and which are not. As soon as you start a sponsored search campaign, make sure to invest a significant amount of effort in developing extensive keyword lists. This is something about which you should think big. The greater the number of keywords available to you, the greater the number of options you have for cheaper keyword sales.

Keyword Research

Advanced keyword research tools, preferably those provided by the search engines themselves, can be used to filter and condense your initial list of keywords into smaller, more specific lists of keywords. When you have completed your master list and are satisfied with it, take a moment to put yourself in the shoes of your prospect and answer the following question: Will the person searching for this term purchase what I have to offer?

This test should be used for all of your keywords. If you believe that a person searching for a certain term could be interested in your product, you should utilize that keyword and test it extensively. If you do not believe that the person would be interested in what you have to offer, then remove the keyword and do not use it!

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Keep Your Campaigns Manageable

Another sponsored search campaign secret that can save you money while also significantly improving your click-through rate is to create only a few ad groups in a given campaign.

The creation of small ad groups, with no more than 10 keywords in them, will increase your quality score while simultaneously lowering your cost per click.

It has been shown that the fewer keywords you use per ad group, the more relevant your ad content can be for that particular term. If you try to save money by lumping a large number of keywords into one ad group, you will end up losing money in the long run. This is one instance in which smaller ad groups are preferable.

Determine the most effective time to run your adverts.

There is a good chance that you are losing money on wasted clicks because your advertising is being displayed while no one is actively looking to buy. Test your advertisements to identify the most effective times to run them. If your advertisement is running at 4:00 a.m. and you’re not getting a high enough return on your investment, stop running the advertisement and only run it during peak activity hours.


You can also benefit from another sponsored search campaign secret, which is the testing of geo-targeting. In certain areas, advertising prices are lower, and by conducting geotarget research to determine the most effective locations in which to place your commercials, you can save a significant amount of money on advertising costs.

You can also make use of tracking tools to determine which sections of your advertising campaign get the most return on your investment. The click through rate has a significant impact on the amount of money you pay per click in the end. Examine which ad group and which ad group variations are bringing in the most traffic and earning you the most money from your advertising; then employ the ad groups that provide the most return on your investment.

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All of the main search engines make it simple to do A/B and A/B/C testing on ad groups in order to determine this result.

Testing should always include active keyword insertion as part of the process. If you use the right keywords, you may boost your click-through rate, drive more visitors to your website, and raise your quality score. Therefore, always include targeted keywords in your advertising material.

The paid search campaign secrets that can save you money are often overlooked, yet they can save you a lot of money. For example, while starting a campaign, don’t attempt to be the first to reach the top of the rankings. Being number one is prohibitively expensive and might easily put a strain on your financial situation. It is far preferable to start off in the third to sixth position, analyze your landing page’s conversion rates to estimate your return on investment, and then determine what you can spend and progress from there.

Why would you spend more money on a paid search campaign than you can afford merely to be first in the search results? If your ego is driving you, it has the potential to destroy you. Avoid the temptation to cram as much content as possible onto your landing page. It’s important to remember that sometimes less is more. The more straightforward, the better. Therefore, it costs money to attract visitors to your website; therefore, don’t waste your money by creating a shoddy landing page for them. Your landing page should contain only the information that your visitors are looking for, with nothing extra to divert their attention.

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Provide a Clear CTA

Provide a clear call to action, such as a buy button, an active shopping cart, an order form, or a phone number, in order to generate leads or sales, and nothing else to do so. The H1 tag on your landing page should contain the most relevant keyword, and your best-performing advertising copy should be included in your description tag. This is another paid search campaign secret that can help you save money. When you use targeted metadata and H1 tags to optimise your landing pages, your quality score will improve, and your cost per click will decrease.

You should never spend more money on PPC than you really have to. By boosting the performance of your landing pages, you can double, triple, or even quadruple your sales by experimenting with different factors on your landing pages. By just optimising your landing pages, you may double the amount of money you get back for the same amount of money spent. Only a handful of the sponsored search campaign secrets that can save you money while also improving the success of your paid search ads are listed below, but there are many more.

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