To build your email list, one of the most important components is creating a landing page, also known as a squeeze page. A lead capture page is designed to entice prospects to sign up for your marketing funnel by offering them something of value in exchange for their email address. Done well, it’s one of the most powerful ways to promote your business, and, what’s more, by building a list that you can market to time and again, it’s also one of the most cost-effective and profitable ways to generate business. So, how do we build a winning squeeze page? Let’s take a look.
To promote our project, we need to collect the email addresses and personal information of the visitors.
The secret in this is that you can set up the system so that when a visitor enters their email in the field on your website or form, they are automatically sent a message with instructions on how to download the free gift you have created for them.
What Are The Common Methods To Create A Squeeze Page?
How to use HTML to create the perfect squeeze page
With HTML editors, you can create a simple webpage with little to no previous experience. There are many online templates that come with tutorials, enabling anyone to quickly make a webpage of their own.
You can use a service such as Canva which has thousands of great design elements and makes it really easy to build amazing-looking squeeze pages by just drag and drop methods. Or, alternatively, you could use a dedicated mailing system such as Mailchimp – you can read my full review here.
Of course, if you have the cash but not the time, then why not outsource your requirements to a freelancer on one of the many sites such as Elance, Freelancer, Guru, Fiverr, etc. where you can source freelancers that can create high-quality content for a low cost.
3 Steps To Build The Perfect Squeeze Page
If you don’t have any technical skills or experience, programs like Unbounce allow you to create your own squeeze pages without any effort. Head to unbounce.com and sign up for a free account.
Here are 3 elements that should be on every good squeeze page.
- A compelling headline.
- A short piece of copy that outlines, clearly, the advantages of your offering. Don’t be tempted to write an article, people don’t want to read and be educated, they want to but so make it short and sweet!
- And, of course, an opt-in form. Keep this short – ideally, just get their email address but if you need more information, keep it to the basics. You can always ask them to add more information to a profile later on but every field you add to an opt-in form reduces the number of sign-ups.
And, most important of all – the “perfect” squeeze page needs a great call to action
Learn how to create your own squeeze page by following these steps, then with practice, you will be able to create one within 10 minutes!