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what is fragmented advertising

What is Fragmented Advertising?

When you talk with almost any advertising agency or blue-chip company executive about advertising and promotion, you will almost certainly hear the use of buzzwords such as “fragmented advertising” and “consumer-centric campaigns”. But these aren’t just some of the usual corporate psycho-babble that we expect to hear, as well as lengthy discussions about the numerous … Read more

Ways To Better Optimize Your Mobile Marketing Results

Technology allows us to do many things. We can go anywhere at top speed, see anything as instantly as it happens, and buy anything from any location. Technology also allows us to advertise on anything. Mobile marketing uses technology to advertise on mobile devices, such as cell phones and tablets. The advice in this article

How To Use Reviews to Grab Buyers

A key lesson most large websites, such as eBay, have learned in recent years is that content, rather than quantity, reigns supreme. To be completely honest, until recently, even eBay admitted that the site lacked relevant content to attract visitors. It was essentially a place to buy products or services, with very little in the … Read more

What You Can Learn From Your Mobile Marketing Campaigns

You want to destroy the competition, in regards to your mobile marketing plan. You already may excel at other marketing methods, now you want to master this one. Read the advice given in this article and you will have the edge on anybody competing for your business.Never send a message that has not been requested.

Man in a striped shirt talking on a telephone

4 Essential Techniques for Successful Cold Calling.

Cold calls, in most cases, are perceived as self-serving by the individual making the call. It’s almost as if you can hear the unspoken notion, “Isn’t it true that you want something? Why would you call if you didn’t have to? ” This elicits virtually instantaneous resistance. To make cold calling less obtrusive, we need … Read more

Young troubled woman using laptop at home

How I Failed in Business- And Why You Won’t

I had a friend who was a budding entrepreneur while I was in my twenties, and he had such contagious excitement for beginning his own firm that I was frequently convinced to join him in his ventures. We never became the billionaires we thought we could be for some reason we didn’t realize at the … Read more

Mobile Marketing That Will Bring You Results

It is, normally, pretty difficult to find a target audience that is as focused and easy to cater to than mobile marketing. People are on smart phones all day long and what better way to get your message out, than to the device that they hold closest to themselves each day. Check out some of

how content marketing can drive sales

How Content Marketing Drives Sales

If you’re looking for ways to boost your bottom line, content marketing may be the answer. Compelling content can help you drive sales and increase your ROI. In this article, we’ll explain what content marketing is and how to get the most from your efforts. We’ll also provide some tips on how to hire a … Read more