2 Little Words That Work Marketing Magic

The Power of Saying “Thank You” in Marketing


In the world of marketing, customer satisfaction and loyalty are crucial factors for success. It’s not just about delivering a great product or service, but also about creating a strong relationship with your customers. One of the most effective ways to build that relationship is by showing appreciation for your customers. In fact, two simple words – “thank you” – can work marketing magic when used consistently, personally, and sincerely. In this article, we’ll explore the power of saying “thank you” in marketing and how it can lead to repeat business and referrals.

The Big Secret of Dealing With People

As Dale Carnegie famously said in his book “How To Win Friends And Influence People,” the big secret of dealing with people is giving honest and sincere appreciation. By making your customers feel important through the use of the two magic words – “thank you” – you can encourage them to say good things about you and give you referrals. This secret is often overlooked or forgotten in the world of marketing, but it’s a powerful tool that should be used consistently.

“Thank You” Promotes Referrals

Getting referrals can be a difficult and uncertain process, but showing appreciation for your customers can make a big difference. By providing a valuable product or service, you’re already on the right track. However, you can make an even bigger impact on your customers’ minds by continuing to show interest in them after delivering the product or service. Each customer has a different level of satisfaction with your offerings, but all customers to whom you say “thank you” are satisfied that they’re important to you. This can determine whether you’ll continue a relationship with them and get referrals.

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“Thank You” as Direct Mail or E-mail

Direct mail and e-mail are both effective marketing channels, but they can be even more powerful when used to send a thank-you message to your customers. A thank-you letter or e-mail is a targeted and personal way to show appreciation and can lead to a positive response. In fact, it’s a pleasant surprise when it arrives in the mail and can help solidify your relationship with your customers. Always send your thank-you message separately and not with an invoice or other correspondence.

Writing the Thank-You Letter or E-mail

Writing a thank-you letter or e-mail may seem simple, but it can be tricky to get it right. Here are some tips for writing a winning thank-you message:

  1. Keep it brief – a half dozen lines or fewer are sufficient.
  2. Make it sincere – this is crucial. If you aren’t careful, it can sound awkward, even when you’re trying to be sincere.
  3. Start with “thank you” – begin your message with a genuine expression of gratitude.
  4. Make the tone warm, but professional – be friendly, but keep it businesslike.
  5. Reinforce a positive – remind your customer of a positive aspect of your relationship.
  6. Offer your continued support – let them know you’re there to help if needed.
  7. End with “thank you” – reiterate your gratitude.
  8. Use an appropriate closing – choose a closing that fits the tone of your message.
  9. No ulterior motive – make it a pure “thank you,” otherwise sincerity is jeopardized.

Remember that saying “thank you” is a critical part of building strong customer relationships over time. Use these two magic words consistently andwatch your repeat business and referrals grow.

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In conclusion, showing appreciation for your customers through the simple act of saying “thank you” can work marketing magic. It can promote repeat business and referrals, solidify your relationship with your customers, and help build a strong reputation for your brand. Remember to make it personal, sincere, and consistent, and you’ll see the benefits in no time.


1. Why is showing appreciation important in marketing?

Showing appreciation for your customers is essential in marketing because it helps build strong relationships, encourages repeat business, and can lead to referrals. Customers want to feel valued and appreciated, and the simple act of saying “thank you” can go a long way in creating a positive impression.

2. How can I make my thank-you message more personal?

To make your thank-you message more personal, consider addressing your customer by name, referring to a specific interaction you had with them, or highlighting a positive experience they had with your product or service. Use language that feels warm and genuine, and avoid using generic or automated messaging.

3. Can I use thank-you messages in social media marketing?

Absolutely. Social media is a great platform for showing appreciation to your customers, whether it’s through a public shout-out, a personalized message, or a special offer. Just remember to make it sincere and genuine, and avoid using canned responses or generic messaging that feels automated.

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