There is no better time than now for many businesses to use a digital marketing strategy. According to eMarketer, nearly 40% of small and medium-sized enterprises (SMEs) are using social media, and half of all online adults are on Facebook. Many businesses that don’t have an online presence are missing out on potential customers. For example, only 24% of SMEs believe that they offer the right products and services for today’s consumers. This is why the first step to building a successful online presence is to create an online presence. Once your business has a website and social media accounts, you can begin advertising. Here are some ideas on how to do so effectively.
Get Your SEO Going
One of the most common methods of advertising is search engine optimization (SEO). SEO can help drive new customers to your website, providing opportunities to increase conversions and boost your brand recognition. Search engines like Google, Bing, and Yahoo track the websites that they rank, and they record a metric called click-through rate (CTR). CTR measures how likely people are to click on a link. The higher the CTR, the more likely someone will click on a link, and the more likely they will visit your website. This is why it is important to pay attention to how well your content is optimized, as it can have a huge impact on your conversion rate.
There are multiple ways to optimize your content. One of the most effective methods is to write in a conversational tone. Don’t use long or run-on sentences, and don’t use too many exclamation points. Instead, use short paragraphs with bullet points, and add descriptive headings to draw the reader’s attention. Make sure that the words you use are relevant to the topic at hand. For example, a shoe store might use the phrase “Dance like nobody’s watching.” However, a restaurant would not say, “Order a meal like you’re eating alone.” The second example is more appropriate, because the restaurant is talking about dining in a private setting, and the other example makes the shoe store seem like it is bragging.
Tap Into Your Fan Base
Another way to increase your conversion rate is to focus on social proof. Social proof is the idea that people tend to trust others who are similar to themselves. If you see a tweet from a person that looks like them, or if you see a photo of a person on Instagram that looks like the person, you are more likely to follow them, and they are more likely to follow you. You can also use this method to increase engagement. For example, if you want to attract more followers, you can share posts from people who are more popular. It’s also important to remember that social proof is more effective on Twitter, Instagram, and LinkedIn.
To increase your CTR, make sure that you are using the right keywords. Use keywords that are relevant to your content, and make sure that they are included in your URL. Some tools can assist you in finding the most appropriate keywords to use. For example, on Twitter, there are two options for using hashtags. The first option is to include the hashtag in the tweet, and the second is to include it in the URL. The latter option can be more effective, as it will allow people to find your content.
Social media can also be used to boost your branding. For example, you can create an account on Facebook, Twitter, and Instagram, and then connect all three accounts. If you want to increase your brand recognition, you can also create a Facebook page for your business. Facebook pages have a much greater reach than regular profiles, as they are promoted in users’ news feeds. It’s also possible to add a Facebook Live video to your profile, which allows you to broadcast live content to your fans.
Advertising on Facebook can also increase your sales. For example, if you sell shoes, you can post ads on shoe-related pages on Facebook. This can help you increase your sales, as people are more likely to click on an ad that is relevant to their interests.
In addition to increasing traffic and sales, social media also has the potential to increase brand recognition. If you are a small business owner, you may not have an established brand. However, this does not mean that your customers cannot recognize your company. As you share interesting content and engage with your followers, your customers will associate you with a particular personality. This can give your business a human face, and your customers will associate that personality with your brand.
The more content you publish, the more customers will recognize you, and the more opportunities you will have to convert them into customers. It can be challenging to manage your time efficiently, but it will be well worth it.