Snapchat is an app that was made to share moments with friends.
It lets you send a photo, video or text message to a friend for up to 10 seconds before it self-destructs (the content – not Snapchat :)).
It’s not just for friends anymore though!
Indeed, brands and marketers are using the app as a marketing tool, and many people are using it as a source of income by creating sponsored stories that allow them to promote products from their own profiles on the app.
In this article I will go over how you can create your own public profile on Snapchat, why marketers should use this platform as well as how brands make money off of the platform.
So what is Snapchat?
In 2011, two Stanford students, Evan Spiegel and Bobby Murphy created an app that would allow users to send photos and videos that would disappear after a set amount of time. The app was originally called “Picaboo” but was later changed to “Snapchat”.
At first, the app was only used by friends but in the past few years, it has been used by brands and marketers to promote products. Snapchat was always intended to be a platform that allowed users to share moments with friends, but over time its popularity among marketers grew exponentially due to how easy it is for companies of all sizes to create a profile on the app.
So if you’re going to be using Snapchat to market your business, what are the do’s and don’ts?
When creating a profile for your brand on Snapchat, make sure that you use an interesting name.
You also want to make sure that your profile is public so that anyone can view it. When you’re adding contacts, only add people who would be interested in seeing what your brand has to offer. This can be a way for you to show off products and services as well as create relationships with customers and other businesses that might benefit from working together.
It’s important not just to use the app but also to engage with people who are viewing your profile!
Add them, comment on their snaps, and create a relationship with them. This will help to create loyalty among your followers and encourage them to come back for more.
Another thing that’s important to remember is that Snapchat isn’t just about sending pictures and videos! You can also use the app to share Stories which are like mini-blogs that last for 24 hours. These can be a great way to share information about your brand with followers and can also help to increase engagement.
As I mentioned earlier, Snapchat is an easy platform for all businesses, big or small, to use for marketing purposes. In fact, many brands are using the app to create sponsored stories that allow them to promote products from their own profiles on the app.
So how do brands make money off of Snapchat?
There are a few ways that brands can make money from Snapchat. One way is by creating sponsored stories that allow them to promote products from their own profile on the app. Brands can also create filters that users can apply to their snaps, and they can also run contests or giveaways on the app.
So if you’re looking for a new way to market your business, or if you’re just looking for a new platform to share your content on, Snapchat is definitely worth considering! The app is easy to use, and its popularity among marketers continues to grow. Not only that but there are a number of ways that brands can make money from the platform. Brands of all sizes are using Snapchat to market their products and services, which means there’s room on the app for you too!
Simple Steps to Create a Public Profile on Snapchat
Luckily, creating a public profile on Snapchat is really easy. Simply go to your profile and scroll down until you see the ‘Public Profile’ section. Tap “Create Public Profile” and then follow the on-screen instructions.
- When creating a profile for your brand on Snapchat, make sure that you use an interesting name.
- When you’re adding contacts, only add people who would be interested in seeing what your brand has to offer.
- When using Snapchat it’s important not just use the app but also engage with people who are viewing your profile! add them, comment on their snaps, and create a relationship with them.
- Another thing that’s important to remember is that Snapchat isn’t just about sending pictures and videos! You can also use the app to share Stories which are like mini-blogs that last for 24 hours.
- As we mentioned earlier, Snapchat is an easy platform for all businesses, big or small, to use for marketing purposes. In fact, many brands are using the app to create sponsored stories which allow them to promote products from their own profile on the app. So how do brands make money off of Snapchat
