Pinterest has become one of the most popular social media platforms in recent years, with millions of users sharing photos and ideas every day. If you’re a business or individual looking to increase your reach on Pinterest, there are a few things you can do to make sure your pins are seen by more people. In this blog post, we’ll share five tips to help you increase your following on Pinterest, from using the right keywords to creating engaging pins, these tips will help you get more eyes on your content.
How to make your pins more visible
One of the best ways to get your pins noticed is to participate in group boards. Group boards are like regular Pinterest boards, but with multiple contributors. When you contribute to a group board, your pins show up on the board for all of the followers of that board to see.
To find group boards to join, search for keywords related to your niche or industry on Pinterest. For example, if you’re a fashion blogger, you might search for “fashion” or “style.” Once you find some relevant group boards, reach out to the owner and ask if you can contribute.
In addition to participating in group boards, another great way to get your pins noticed is by using hashtags. Hashtags are like keywords that help people find your content on social media platforms like Pinterest and Instagram. To use hashtags on Pinterest, simply add them to the description of your pin.
For example, let’s say you have a pin about fall fashion trends. You could include hashtags like #fallfashion #fashiontrends #style in the description of your pin. That way, when someone searches for those hashtags on Pinterest, your pin will show up in the results.
Rich pins are a great way to increase visibility for your pins on Pinterest. Rich pins include extra information about the content of the pin, which makes them more visually appealing and more likely to be shared. For example, if you have a blog post about fall fashion, you can add a rich pin that includes information about the latest trends. You can also use rich pins to highlight special features of your products, such as sales and discounts.
Rich pins can also include information from your blog’s posts, such as the author’s name and the date of the post so, by using rich pins, you can make your pins more visually appealing and more likely to be shared, which will, of course, help you to increase visibility for your brand on Pinterest.
What type of content to pin
When it comes to the content you pin on Pinterest, quality trumps quantity. Having a smaller number of high-quality pins is better than having a large number of low-quality pins. This is because people are more likely to engage with (i.e., repin, like, and comment on) pins that are interesting and visually appealing.
To ensure that your pins are high quality, start by creating original content. This means creating pins from scratch rather than simply repinning someone else’s content. If you’re not sure how to create original pins, check out this guide from Pinterest.
In addition to original content, make sure to also include pins that are relevant to your niche or industry. For example, if you have a fashion blog, you’ll want to include pins about fashion trends, style tips, etc. These types of pins will help you attract new followers who are interested in what you have to say about your niche.
Last but not least, be sure to include a mix of both popular and lesser-known content on your board. Pins that are getting a lot of hype can help introduce new followers to your brand. But don’t forget about those less popular gems; they often get overlooked but can be just as engaging (if not more so).
When to pin
When you are creating new content, always think about whether or not it would be a good candidate for a Pinterest pin. Anything that is visually appealing and would be of interest to your target audience is a good candidate. In general, pins with bright colors, interesting designs, and helpful information tend to do well on Pinterest.
In addition to creating new content specifically for Pinterest, you can also repurpose existing content. For example, if you have a blog post with great visuals that would be of interest to your target audience, you can create a Pinterest-friendly image and share the blog post as a pin. This is a great way to get more mileage out of your existing content and reach a new audience on Pinterest.
Whenever you create or repurpose content for Pinterest, be sure to include compelling text and a call-to-action so that people know what they can expect when they click through to your website. If your pins are interesting and clear about what people will find on your website, you’ll be more likely to see an increase in traffic from Pinterest.
How often to pin
If you’re looking to increase your following on Pinterest, one of the best things you can do is to pin regularly. But how often should you be pinning?
The answer to this question depends on a few factors, such as the number of boards you have and how active you are on other social media platforms. However, a good rule of thumb is to aim for at least 5 pins per day.
This may seem like a lot, but remember that you can schedule pins in advance using a tool like Tailwind. This will help you to stay consistent and make sure that your content is being seen by as many people as possible.
So if you’re serious about growing your Pinterest following, make sure to pin regularly!
Using Group Boards
If you want to increase your Pinterest following, one of the best ways to do so is by using group boards.
Group boards are a great way to get more exposure for your pins, as they allow you to reach a larger audience than you would if you were just pinning to your own boards.
When you join a group board, be sure to contribute high-quality pins that are relevant to the board’s theme. This will not only help you get more exposure for your pins, but it will also help you build relationships with other members of the board.
To find group boards that you can join, use the search function on Pinterest or simply ask around in relevant Facebook groups. Once you’ve found a few group boards that you’re interested in, send a request to the owner of the board, and be sure to include a link to your Pinterest profile.
By following these five tips, you will be on your way to building a large and engaged Pinterest following that can help increase traffic to your blog or website.
Just remember to be patient, consistent, and creative in your approach and you will see the results you are looking for. When you have built up a sizeable Pinterest following, what do you plan on doing with it?
How do you think increased traffic from this social media platform will impact your business goals? We’d love to hear from you in the comments below.