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A headline is crucial in marketing materials because it can make or break the success of your piece. According to David Ogilvy, people make the decision to read your marketing materials based on your headline. Your headline should speak directly to your target audience, contain a benefit, and be compelling enough to encourage your target market to read further.
5. Why is a call to action important in marketing materials?
A call to action is important in marketing materials because it tells your potential customers what their next step should be. Without a call to action, people may not take any action, and you could miss out on potential conversions. A strong call to action can drive results and improve conversions.
