Kev Winston 
Introduction Marketing is a crucial aspect of any business, and it can be challenging to get it right. Many businesses make the mistake of thinking that marketing is a one-way conversation, where they push out their message and hope for a response. However, this approach can scare off potential customers and limit business growth. In … Read more
As a copywriter, it can be frustrating to pour time and effort into crafting what you believe is a great piece of copy, only to have the client reject it. However, it’s important to remember that what you may dislike about the copy may actually be the key to its success. Here are three reasons … Read more
Introduction: The Benefits of Having a Business Newsletter A business newsletter can be a valuable tool for connecting with your customers and clients, attracting new business, and establishing your expertise in your field. In this article, we’ll explore the three main reasons why every business should have a newsletter and provide answers to some frequently … Read more
As a marketer, I understand the importance of having strong proof points to support your product or service claims. In today’s world, where customers are bombarded with countless advertising messages, it can be challenging to stand out and make a lasting impression. That’s why I believe that testimonials are a critical component of any marketing … Read more
