{"id":647,"date":"2022-09-16T07:21:49","date_gmt":"2022-09-16T07:21:49","guid":{"rendered":"https:\/\/digitalkev.com\/?p=647"},"modified":"2022-09-16T07:21:54","modified_gmt":"2022-09-16T07:21:54","slug":"what-are-the-four-bases-of-segmentation","status":"publish","type":"post","link":"https:\/\/digitalkev.com\/what-are-the-four-bases-of-segmentation\/","title":{"rendered":"What are the four bases of segmentation?"},"content":{"rendered":"\n

As marketers, we all know that being as focused as possible on your target audience brings the best results. After all, there’s no point in advertising cat food to dog owners (at least I can’t think of any reason to do this) so, one of the most important tasks when building an audience is to look at segmentation. When it comes to dividing up your market, there are four main ways to do it\u2014each with its own advantages and disadvantages. In this article, we’ll take a closer look at the four bases of segmentation<\/strong> so that you can decide which one is right for your business!<\/p>\n\n\n\n

The Four Bases of Segmentation<\/h2>\n\n\n\n

There are four main bases of market segmentation: geographic, demographic, psychographic, and behavioral. By understanding these different types of segmentation, businesses can more effectively target their advertising and marketing efforts to reach their desired audience. Let’s take a quick look at each of them now before diving into the details in the rest of this article. <\/p>\n\n\n\n

1. Geographic Segmentation
Geographic segmentation is the process of dividing a market into distinct geographic units, such as countries, regions, states, or cities. Businesses may use this method to target customers in specific locations with products or services that are suited to that area. For example, a company that sells winter clothing would likely target consumers in areas with cold climates.<\/p>\n\n\n\n

2. Demographic Segmentation
Demographic segmentation is dividing a market based on various demographic factors, such as age, gender, income level, or occupation. This approach is often used by businesses to identify groups of consumers that have similar characteristics and needs. For example, a company selling baby products would likely target parents or expectant parents as its primary demographic.<\/p>\n\n\n\n

3. Psychographic Segmentation
Psychographic segmentation is the process of dividing a market based on psychological factors, such as lifestyle, personality type, or values. This approach can be used to identify groups of consumers with similar needs and preferences. <\/p>\n\n\n\n

4. Behavioural Segmentation
The final type of segmentation, behavioral segmentation looks at factors such as purchase history, brand loyalty, and channel preference. This can be a very powerful type of segmentation as it most clearly defines a prospect’s alignment with your brand or product.<\/p>\n\n\n\n

An alternative interpretation of the Four Bases of Segmentation is often used to create psychographic profiles, which can then be used to target marketing messages and strategies. In this case, marketers sometimes refer to the four bases as:<\/p>\n\n\n\n