{"id":183,"date":"2022-01-31T17:50:29","date_gmt":"2022-01-31T17:50:29","guid":{"rendered":"https:\/\/digitalkev.com\/?p=183"},"modified":"2024-07-06T09:30:39","modified_gmt":"2024-07-06T09:30:39","slug":"how-to-find-local-seo-clients-and-how-to-make-them-stay","status":"publish","type":"post","link":"https:\/\/digitalkev.com\/how-to-find-local-seo-clients-and-how-to-make-them-stay\/","title":{"rendered":"How to Find Local SEO Clients and How to Make Them Stay"},"content":{"rendered":"\n

As a digital marketing agency, it’s important to offer local SEO services to your clients. After all, not every business is national or international; many are only interested in ranking well in their own city or town because that’s where they know their client base is. In this article, I’ll explain what local SEO is and how it differs from other types of SEO. We’ll also discuss citations and how they play into the Google Maps rankings. Then, I’ll show you how to optimize your clients’ Google Business Listings<\/a> for better visibility and more leads. Finally, I’m going to give you some tips on converting those leads into paying customers! There’s a lot to cover, so let’s dive right in.<\/p>\n\n\n\n

What is Local SEO?<\/h2>\n\n\n\n
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Photo by Tumisu<\/a> on Pixabay<\/a><\/figcaption><\/figure>\n\n\n\n

Local SEO<\/a> is a type of SEO that focuses on ranking well on Google Maps and other local search engines. It’s different from traditional or national SEO because it requires a more granular focus\u2014you need to target specific keywords and phrases that are relevant to your client’s business and location. For example, a plumber in London would target different keywords than a plumber in Miami.<\/p>\n\n\n\n

The mechanics of local SEO<\/a> are also very different from traditional SEO. For example, citations are a key factor in local SEO. A citation is simply an online reference to your business’s name, address, and phone number (NAP). The more high-quality citations you have, the higher you’ll rank on Google Maps.<\/p>\n\n\n\n

We also need to consider reviews. Online reviews are becoming increasingly important, and they can be a major factor in local SEO. Not only does the Google algorithm like (and expect) to see good reviews, but they also act as a really good trust signal to potential customers. We all love to see those little yellow stars, and companies with a bunch of 5-star reviews can often outrank ones with no reviews simply on the strength of the reviews alone.<\/p>\n\n\n\n

Why is Local SEO Important?<\/h2>\n\n\n\n

Local SEO is important for two main reasons.<\/p>\n\n\n\n

First, many people use Google Maps to find local businesses. If your client’s business isn’t ranking well in Google Maps, they’re missing out on potential customers.<\/p>\n\n\n\n

Second, local SEO is becoming increasingly important as more and more people use their mobile devices to find local businesses. In fact, a recent study found that 50% of all mobile searches are for local businesses.<\/p>\n\n\n\n

What Factors Does Google Take Into Account?<\/h2>\n\n\n\n

Google takes into account a wide range of factors when ranking businesses in its Maps results, including but not limited to:<\/p>\n\n\n\n