{"id":129,"date":"2021-12-27T12:00:33","date_gmt":"2021-12-27T12:00:33","guid":{"rendered":"https:\/\/digitalkev.com\/?p=129"},"modified":"2023-07-31T21:43:21","modified_gmt":"2023-07-31T21:43:21","slug":"how-to-get-local-seo-clients-a-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/digitalkev.com\/how-to-get-local-seo-clients-a-step-by-step-guide\/","title":{"rendered":"How to Get Local SEO Clients: A Step-By-Step Guide"},"content":{"rendered":"\n
Every business, large or small, wants to be found on Google. It’s a fact that the more people you can get to your website from organic search results, the better off you will be in terms of marketing and generating revenue. In this article, we’ll explore how local SEO differs from other forms of SEO and what strategies are most effective for attracting local clients.<\/p>\n\n\n\n
First and foremost, what is local SEO<\/a>? Local SEO<\/a> is the process of optimizing a website for Google so that it appears as a top result for queries specific to a geographical area. For example, if you are an electrician in Toronto, you would want your website to appear as the top result when people search for “electricians in Toronto” or “electricians near me.”<\/p>\n\n\n\n The difference between local SEO and other forms of SEO is that it requires a very specific strategy for each geographic area. It’s not enough to simply optimize your website content with local keywords; you must target the actual locations where potential customers are most likely searching, within reasonable proximity to your business location. This means including relevant city and town names in your website content, as well as using Google’s My Business to list your business address and other pertinent information. You can also use local citations (links from other websites) to boost your ranking.<\/p>\n\n\n\n One of the benefits of local SEO is that it can be more cost-effective than traditional marketing methods like newspaper ads or billboards. In fact, recent studies have shown that businesses who invest in local SEO can see a return on investment of up to 400%. And because local SEO is so specific, you’re not wasting your time and money marketing to people who aren’t even interested in what you have to offer.<\/p>\n\n\n\n Now that we’ve answered the question “What is local SEO?” let’s take a look at some tips for attracting local clients.<\/p>\n\n\n\n As we mentioned earlier, simply including city and town names in your website content isn’t enough – you must target the actual locations where people are searching. Use Google AdWords’ Keyword Planner to research which keywords are being used most often by people in your area. Then, make sure to include those keywords throughout your website content, including in the title tags, meta descriptions, and H tags.<\/p>\n\n\n\n Google My Business is a free tool that allows businesses to create a listing for their business on Google. It’s important to claim and optimize your listing, as this is one of the most important factors that Google uses to rank websites in local search results. In addition to including your business address and other pertinent information, be sure to upload a high-quality logo and photos of your business location.<\/p>\n\n\n\n In addition to claiming your Google My Business listing, you should also submit a request form for each of the major online business directories in your area. These include Yelp and SuperPages (Canada), as well as FourSquare and Yellow Pages (US).<\/p>\n\n\n\n Another great way to attract local clients is by creating content that’s specific to your area. This could be a blog post about the best restaurants in town, or an article about the latest news in your industry. Not only will this help you rank higher in Google search results, but it will also help you build trust and credibility with potential clients.<\/p>\n\n\n\nTip #01: Optimize your website content for local keywords.<\/h3>\n\n\n\n
Tip #02: Claim and optimize your Google My Business listing.<\/h3>\n\n\n\n
Tip #03: Get listed on popular local directories.<\/h3>\n\n\n\n
Tip #04: Create local blog content.<\/h3>\n\n\n\n
Tip #05: Use local keywords in your paid search campaigns.<\/h3>\n\n\n\n