The urge to brag about one’s successes might be strong, yet, it seems that to make a hard sell is to be considered aggressive. Confidence is a healthy trait to have, as long as you know how to harness it properly. No one likes arrogant or pushy people. Sending an email or writing a sales … Read more
You might imagine that, as a web design and blogging specialist, I spend my days writing and geeking out over coding. But that’s not the case. To some extent, this is correct – I do a great deal of writing and bespoke coding. However, recognizing the function that images play in the creation of a … Read more
First and foremost, things change over time, and the way we communicate on social media is no exception. Younger generations favor social media platforms such as Twitter and Instagram, while more elderly folks continue to remain active on Facebook. Customers’ attention must be captured in order for a business to be successful on social media. … Read more
Your website is your brand. It’s the face that presents you to customers and potential clients, so it has to be unique from all other sites in order for people to take notice of what kind of business they are dealing with! I love how designing websites becomes an addiction. Nothing could make me think … Read more
One of the vertical markets that I have always thought is perfect for digital marketing is the dental market. Interested? You can also find out 10 ways to market your dental practice in my other post here. A dental patient has a very high LVC (Lifetime Value of Client) and acquiring them can be expensive … Read more
Most marketers appreciate the benefits associated with producing a newsletter, but most of us look at it as one of those jobs that we really don’t want to have to do. However, newsletters don’t have to be a time-consuming task. If you treat it like a job you like doing, then, this will be reflected … Read more
To build your email list, one of the most important components is creating a landing page, also known as a squeeze page. A lead capture page is designed to entice prospects to sign up for your marketing funnel by offering them something of value in exchange for their email address. Done well, it’s one of … Read more
